PUBG's Unlikely Partnership with American Tourister Hits Stores

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PUBG's Unlikely Partnership with American Tourister Hits Stores

Jan 18,25(21 hours ago)

PUBG Mobile and American Tourister team up for a limited-time collaboration! This exciting partnership offers both in-game items and a real-world luggage collection. Fancy traveling in style while showcasing your PUBG Mobile pride?

The collaboration, initially announced some time ago, is now live and runs until January 7th. Gamers can expect to find in-game additions like a special American Tourister backpack and suitcase.

However, the real highlight is the limited-edition American Tourister Rollio luggage featuring PUBG Mobile branding. This isn't just a virtual partnership; American Tourister will also be present at the PUBG Mobile Global Championships finals, taking place this weekend at the ExCeL London Arena, with on-site activations.

This isn't PUBG Mobile's first unusual collaboration; the game has a history of partnering with major brands across diverse sectors, from automobiles to, now, luggage. While Fortnite often collaborates with pop culture icons, PUBG Mobile seems to consistently attract major brand partnerships.

This raises interesting questions about the perceived reach and influence of PUBG Mobile in the eyes of these companies. If you're attending the PUBG Mobile Global Championships this weekend, keep an eye out for that distinctive blue and yellow luggage!

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